Job Title: Senior Marketing Manager

Category: Marketing

Location: Oxfordshire and Midlands

Salary: Excellent salary + benefits

Ref: 7519

Ready for the next step in your marketing career? A prestigious academic publishing group, based in Oxfordshire, is looking to appoint an experienced marketer to the position of Senior Marketing Manager. The successful candidate will take responsibility for proactively maximising the marketing, sales and profitability of their highly successful Reference programme. This is a senior team member role with high levels of accountability, responsibility and support.
Key Responsibilities:
• Prepare and execute appropriate marketing plans for online, print products and eBook programme
• Research, plan and implement direct marketing campaigns and analyse results
• Plan, implement and control direct promotion budget for print, online and eBook content
• Monitor and analyse expenditure for lists on an ongoing basis
• Informed input into new product development across the Humanities and Social Sciences lists and market research on the eBooks and the Online environment
• Work closely with colleagues, especially in the US to ensure effectiveness through exchange of knowledge and information
Reporting to the Head of Marketing, you will also train and mentor new staff as well as supervise a range of freelance staff. The ideal candidate will have experience in a publishing environment. Library marketing and some sales experience will be a distinct advantage! You will also have good knowledge of the Internet, e-marketing and experience of direct marketing and list management. A flexible team player, you must have first class communication skills; demonstrable commercial awareness and an innovative and proactive approach to your work. Contact Donald Smith at d.smith@inspiredselection.com or call me on tel. 01865 260274 for further details and a job description. Closing date July 16th 2010 and early applications will be prioritised.