Using AI in your job applications: Help or Hindrance?

We’ve hesitated to publish this blog out of concern it might be misunderstood, as if we’re actively encouraging candidates to use AI in their job applications. That’s not our intention.

The reality is, AI is already being used by applicants to refine CVs, write cover letters, and prepare interview responses. It’s happening, whether we talk about it or not. So rather than ignore it, we want to offer some guidance on how to use AI responsibly and how misusing it could actually hurt your chances of getting an interview.

To our publishing colleagues reading this: we’re not promoting AI in applications. We’re acknowledging a shift that’s already underway and aiming to help candidates navigate it wisely. Please don’t shoot the messenger!

In a world where we turn to AI tools like Copilot, ChatGPT, Perplexity, Gemini and others as the “new Google,” it’s easy to see why many job seekers are tempted to use them for everything, including writing their applications. Whilst AI can be a brilliant tool for creativity and productivity, it’s important to know how to use it wisely. So, how can AI help, or hinder your job application?

Here are our top tips:

1. Use AI to research companies

Each AI tool offers something different. Some are great for summarising company websites, others for analysing job descriptions. Use them to understand the company’s tone, values, and priorities, then tailor your application accordingly.

2. Don’t just ask an AI chatbot to write your cover letter!

AI can give you a great starting point, but it doesn’t know you. A generic cover letter won’t showcase your unique achievements, motivations, or personality. Use AI to structure your thoughts, but make sure the final version reflects your authentic self and your own voice.

3. AI works best when it learns from you

The more context you give, the better the output. Share your experience, goals, and tone, then edit and refine what AI gives you. Think of it as a creative partner, not a ghost-writer!

4. Watch out for AI’s tell-tale signs and watermarks 

AI loves emojis, long dashes, and sometimes overly enthusiastic phrasing. These can feel unnatural in professional applications. Always proofread and edit the tone to suit your audience.

5. Look out for language 

Many AI tools default to American English. If you’re applying for roles in the UK, make sure you’re using British spelling and terminology - organisation, not organization!

In summary, leverage AI as a tool, but don’t abuse it or rely on it to do all the work. Put your ideas down and then AI can help you develop them, boost your confidence, and give you space to be more creative. But accuracy and authenticity matter, no machine will ever do you justice like you can. 

Also, don’t hide your skills in using AI! If you’ve used it in your application whether it’s to help structure your covering letter, research a company, or refine your CV, mention it! AI literacy and prompt engineering is seen as an increasingly valuable skill, especially in publishing and content roles. Disclosing how you’ve used AI tools shows both your initiative, and your ability to work with emerging technologies.

We often hear from clients that the best approach is to split tasks into two columns:

AI is best for:

• Spell-checking
• Structuring cover letters
• Generating outlines
• Overcoming writer’s block

Humans are best for:

• Sharing real achievements
• Expressing genuine passion
• Recognising the finer details and reading between the lines
• Making emotional connections

AI can be a fantastic support tool, especially if you’re feeling a bit stuck or unsure. But your application should always have you at the heart! 

So go for it, use AI to get started, but make sure the final product is something only you could have written! 

For top tips on writing covering letters see our guide to the perfect cover letter on the Inspired Library and if you’re looking for a new role, then do register with Inspired and we’d love to support you!

https://www.inspiredselection.com/insights/career-advice/inspired-guide-perfect-cover-letter