What Does 2026 Hold for Publishing Leaders?

Inspired Search hosted a special edition of our Leadership Lounge series live on LinkedIn bringing together three leading figures from across the publishing world to explore what 2026 may hold for the industry. Abigail Barclay, Managing Director of Inspired Search, led the discussion with Emma Lowe (Director of The London Book Fair), Wayne Sime (CEO of ALPSP) and Bridget Shine (CEO of the IPG). Together, they reflected on the challenges and opportunities shaping the next phase of publishing.

Turning Tech Disruption into Opportunity

The conversation opened with a look back at the rapid developments of 2025. Wayne highlighted that the greatest challenge for 2026 will be maintaining trust and value in an environment shaped by rapid technological change. As artificial intelligence becomes increasingly embedded in publishing processes, he stressed the need for transparency, strong editorial stewardship and ethical use of technology. Rather than reacting defensively, he encouraged leaders to engage positively with standards, innovation and clarity about the value publishers bring.

Bridget expanded on this theme by stressing the urgency of addressing copyright and licensing. With AI models learning from creative content at scale, protecting rights is more important than ever. She outlined the work being carried out across the industry, including collective licensing approaches and specialist training to help publishers navigate the legal and ethical landscape with confidence.

Emma brought a cultural and consumer lens to the discussion, noting that publishing continues to compete for attention against a growing range of entertainment and knowledge formats. People often discover stories in unexpected places, from digital platforms to physical experiences, before arriving at the book. Her message was clear: publishers must continue to champion the centrality of books, reminding audiences that the book is where the story begins.

The National Year of Reading: A Chance to Reconnect

The panel spoke passionately about the National Year of Reading and the opportunity it presents to reconnect communities with books and stories. Bridget shared the stark recent statistics around falling reading enjoyment among children, while Emma explained how The London Book Fair will spotlight the initiative with dedicated programming and industry engagement. Wayne emphasised the importance of meeting readers where they are, helping them discover stories and research in formats that feel accessible.

Future Proofing Through Culture, Courage and Capability

Asked how leaders can future proof their organisations, the panellists converged on a single theme: culture. Emma highlighted the importance of courage, experimentation and psychological safety, encouraging leaders to create environments where teams can try new ideas without fear. Wayne pointed to the importance of investing in digital skills, governance, data capability and leadership development. Bridget emphasised resilience, shared purpose and the power of informed decision making.

Across the discussion, curiosity, continuous learning and clear governance emerged as essential ingredients for navigating uncertainty.

Collaboration as a Strategic Necessity

Collaboration surfaced time and again as one of the publishing sector’s greatest strengths. Whether through trade associations, industry events or international networks, shared knowledge and collective problem solving remain essential. From copyright challenges to sustainability efforts, the panel reinforced that the industry progresses best when it moves together.

Advice for 2026: Trust, Listen and Lead with Purpose

To close the session, Abigail asked each guest for a single piece of advice for publishing CEOs in 2026. Wayne called for calm, values driven leadership. Emma emphasised confidence in the professional craft of publishing and the importance of human judgement. Bridget encouraged leaders to stay informed, stay engaged and remain alert to the opportunities that change creates.

The collective message was brilliantly positive and hopeful. The future of publishing will be shaped by leaders who listen closely, act responsibly, work collaboratively and remain steadfast in their belief in the power of books.

Thank you to all the speakers, and the publishing community that this insightful discussion brought together; do please reach out if you would like Inspired to explore other pivotal topics amongst their discussions with a view to continue to support and enable the industry to evolve and innovate. 

Watch the full episode here.