Are you passionate about using data to analyse marketing activities and understand how they can be optimized? Our client, a top Academic publisher, is looking for a Marketing Analyst to be based within the Marketing Services Department. You will provide insights into marketing activities and aid marketing teams across the business to optimize their marketing activities.
In this role you will:
·Provide analysis and insight to support marketing operations
·Provide guidance to marketing teams on email marketing, website communications and utilising their data
·Work on developing new analytical tools and technologies
·Work closely with colleagues across marketing, data and customer insights
Your day-to-day work will comprise of both project work and day-to-day reporting and analysis. You will have proven experience in an insight role and will be adept at applying analytical tools to data. You will be skilled at using Excel, Google Analytics and SQL. Experience using PowerBI and Cognos would be advantageous.
This is a fantastic opportunity to use your skills to make a real difference to this publisher, ensuring that they can maximise the usage of their market-leading content. The ideal candidate will be able to make numbers accessible, draw conclusions and themes, and propose strategies based on this knowledge.
For a full description of the role, please send your CV with a brief paragraph outlining your relevant skills. Closing Date: Early applications may be prioritised.
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